Play It Again, Sam is a real treasury for everyone keen on fashion of past decades. First opened in 1987 by Arja Könönen, the store is still situated in same place since the very beginning. It is also one of the oldest vintage shops in Helsinki. You can both buy or rent clothing and accessories from the shops broad catalogue.
Since opening the range of customers has included people from the film industry and show business. The exclusive product range also attracts tourists from around the globe.
It's still the same old story, a fight for love and glory.